WhatsApp8 min read
Meta starts charging for the reply on 1 October. Here's who actually pays.
From 1 October 2026 Meta bills every reply you send on the WhatsApp Business API, including AI ones. Who it hits, what it costs, how to pay less.
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Blog
Notes on selling over WhatsApp
What we learn from reading millions of business conversations across Southeast Asia — written for the people answering them.
Leads7 min read
How to Follow Up Tuition Enquiries on WhatsApp After the Trial Class
Centres that follow up tuition enquiries on WhatsApp stop at the trial class. The parents who go quiet after it are the ones still worth winning back.
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Leads7 min read
How to Get Salon Clients to Come Back Without Discounting Every Time
Most salons win lapsed clients back with a discount blast. There is a cheaper way to get salon clients to come back: message them on their own service cycle.
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Sales5 min read
How Financial Advisers in Singapore and Malaysia Lose Clients to WhatsApp Silence
The hardest part of following up insurance clients on WhatsApp isn't the message — it's remembering who's mid-decision. Here's how advisers stop losing them.
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Sales5 min read
How Property Agents in Singapore and Malaysia Let Warm Leads Go Cold on WhatsApp
A property agent's follow-up on WhatsApp decides more deals than any listing. Here's why warm leads go cold, and the system that keeps them from vanishing.
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Clinics5 min read
How Singapore and Malaysia Clinics Cut WhatsApp No-Shows Without a Booking Bot
To reduce patient no-shows on WhatsApp, Singapore and Malaysia clinics reach for booking bots. The cheaper fix is remembering who to message, and when.
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WhatsApp7 min read
Is It Legal to WhatsApp Your Customers? PDPA for Singapore and Malaysia
Is it legal to WhatsApp customers under PDPA in Singapore and Malaysia? Yes — but the question hides two different activities, and only one carries real risk.
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WhatsApp4 min read
A booking nobody confirmed is a chair you're gambling will be filled
Most no-shows aren't people changing their mind — they're bookings never really confirmed. A simple WhatsApp confirmation flow turns a maybe into a yes.
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WhatsApp4 min read
A broadcast to 500 people is not follow-up, and it's why nobody replies
WhatsApp broadcasts feel like follow-up at scale, but do the opposite. Here's when a blast works and when only a personal message will bring a lead back.
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